Wear It Forward with the Not-So-Ugly Christmas Sweater

_ (press release) _ Wear It Forward is Ottawa’s newest apparel company, with a heart! wearitforward.ca Wear It Forward’s first product - “The Not-So-Ugly Christmas Sweater” recently launched online and in Bayshore, where founder Jasmine Begin partnered with CHEO, as she pledged to donate 10% of each unit’s profit to the Children’s Hospital.

Jasmine committed to this donation, as she believes that profit and philanthropy can go hand in hand. With every product she launches, Jasmine plans to donate to a new corresponding cause.

Jasmine picked CHEO for her first donation after having spent many weeks in the hospital as a child burn victim. She saw first hand what they do for kids, and wanted to give back to the hospital that gave much to her.

Jasmine and her company Wear it Forward have been featured on Carol Anne Meehan’s 1310 News radio show, in Ottawa Style Magazine and her beautiful sweaters have been worn on Rogers TV. www.facebook.com/wearitforwardcanada www.wearitforward.ca