Virgin Radio kills off The Bear

From Milkman Unlimited :

The Gods of Rock descend on Ottawa this afternoon at 4 pm when Astral Media owned radio station The Bear 106.9 flips to Virgin Radio 1069.

This is Canada’s third Virgin Radio station to launch after Virgin Radio 999 Toronto and Virgin Radio 953 Vancouver; all part a commercial association to develop Virgin Radio in Canada entered into by Astral Media and Richard Branson’s Virgin Radio International.

Virgin Radio 1069 will retain its roots in the rock music format while kicking it up more than a few notches to deliver the true excitement and energy of rock attitude.

“The rest of Canada often credits Ottawa with nothing more than being a snowy, cold, government city. But the truth is, the weather here only makes us tougher and nothing says party more than a little parliamentary unrest. If any city can understand the true edge and spirit of rock and roll, it’s this one. What better place for the Gods of Rock to live and thrive,” says Eric Stafford, Vice President and General Manager of Astral Media Radio Ottawa.

For those tired of the same old commute, CHEZ in and CHEZ out, Cub Carson, Kitty and Jay will kick off mornings on Virgin Radio with the Rude Awakening, promising a lot of laughs, a little shock value, and crank worthy tunes that will take the edge off your morning road rage.

To wake up the afternoon drive, Virgin has kidnapped one of Canada’s best DJs and brought him to Ottawa. Gonzo and The Roadshow will ignite the airwaves from 2-6 pm daily to wind down the work day and turn up the party.

Listeners looking for a more interactive radio experience can now face off on Virgin Radio’s new DJ challenge show every weeknight at 9 pm.

** Related: ** Ottawa Radio Guide