/ #April Fool's 

OttawaStart.com to close; rebranding as Ottawa's Tart, online bakery

When OttawaStart.com was born a little over 19 years ago, in September 1998, we were nothing more than a gateway to the world wide web. From a simple collection of links in the ‘90s and early 2000s, to a top destination for news and information about Ottawa in more recent years, we’ve been changing a lot to serve our readers better.

While we’ve enjoyed connecting Ottawa with all this city has to offer, we’ve decided to try something fresh.

We are pleased to announce that _ OttawaStart.com _ will close today and undergo a rebranding as Ottawa’s Tart – a new premium online bakery in the nation’s capital.

“While readers of _ OttawaStart.com _ are fans of the timely and accurate information we’ve become known for, they will soon come to enjoy Ottawa’s Tart because of its timely and accurate muffin-making procedures,” says Lindon Sinilindon, business director at Ottawa’s Tart.

“The online publishing business is a mess, so we’re pivoting to croissants.”

Lovers of all baked good will be delighted at the selection of fresh cookies, muffins, cakes, pies, scones and indeed tarts that we will soon be offering. Please bookmark our website and subscribe to our newsletter to stay up to date as we launch this exciting new local business.

Also, have a great April Fool’s!