In an effort to reach Ottawa's elf and reindeer demographic, Majic 100 switches to "100% Christmas" format

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As reported today on Milkman Unlimited :

_ Majic 100 began playing 100 % Christmas music to officially welcome the Christmas holiday season to the Capital Region. _

_ Our first track was a brand new rendition of “It’s Beginning To Look A Lot Like Christmas” by Michael Buble from his just released “Christmas” CD. _

_ Over the next week “Ottawa’s Christmas Music Station” will air our Top 50 Christmas Songs of All Time Countdown, launch our Toy Mountain Toy Drive and broadcast live on location from this Saturday’s 42nd Annual Help Santa Toy Parade put on every year by the Ottawa Professional Firefighters Association. _

** See also: ** Ottawa Radio Guide

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