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Grocery delivery service Instacart launches in Ottawa

(Via Instacart)

Instacart (www.Instacart.ca), the fast-growing retail delivery service, together with Loblaw Companies Limited, announced today an expansion into the Ottawa area to serve over 330k households beginning January 17. This service expansion into Ontario follows Instacart and Loblaw’s initial launch in Toronto last December.

Ottawa area residents can now order from their favorite local retailers like Loblaws, T&T Supermarket and Real Canadian Superstore and have their groceries and everyday essentials delivered straight to their doorsteps in as little as one hour. Instacart received an overwhelming volume of requests for expansion into this region and is excited to now be delivering to these customers.

Service areas include: Ottawa, Nepean, Cumberland, Gloucester, Overbrook, Vanier, Carlington, Westboro, Little Italy, Greenbelt, Ficko, Long Island, Stittsville, Goulbourn, Kanata, Bayshore, Centrepointe, LeBreton Flats and Old Ottawa South.

Instacart is also bringing income-earning opportunities to the area with plans to bring on more than 100 new shoppers.

“Since Instacart’s Canadian entry into Toronto in December, we have received overwhelming requests to expand further into the Ontario market,” said Andy Anthony, Instacart General Manager. “Expansion into Ottawa gives us an opportunity to provide this innovative service to more people in Canada. We’re also excited to build a world class shopper community, where we can offer fun and flexible income earning opportunities for our shoppers, who ultimately deliver this amazing service to the community.”

“We are a customer-led company and are always looking for new ways to make shopping more convenient,” said Jeremy Pee, Senior Vice President, ecommerce, Loblaw. “The option of home delivery complements our in store and pick up experiences, to provide our customers with convenience and quality, however they want to shop with us.”

How Instacart works:

  • Customers go online to www.Instacart.ca or open the Instacart mobile app on their iPhone or Android device, select their city/store, add items to a virtual cart, then choose a delivery window (within one hour, within two hours, or up to five days in advance) and check out. An Instacart shopper accepts the order on his/her smartphone, uses the Instacart shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

  • For orders of $35 or more, the delivery fee is just $3.99. Many customers also take the opportunity to save big over time by signing up for Instacart Express membership, which enables unlimited, free same-day delivery on orders of $35 or more. After a free trial period, Instacart Express membership is just $9.99 a month or $99 a year.

  • New customers can open an account at www.Instacart.ca


Instacart will serve the following postal codes: K2H, K2K, K2L, K2M, K2R, K2S, K2T, K2V, K2W, K1T, K1V, K1X, K2E, K2G, K2J, K4M, K1N, K1P, K1R, K1S, K1Y, K1Z, K2A, K2B, K2C, K2P, K1B, K1C, K1E, K1G, K1H, K1J, K1K, K1L, K1M, K1W, K4A, K4B, K4C