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Babbage Systems announces release of Reporting Manager, a free enterprise-grade Google Analytics data add-in for Microsoft Excel

Babbage Systems Inc. today announced the immediate availability of
 Reporting Manager
, a free Google Analytics data add-in for Microsoft Excel. With Reporting Manager, users can easily create and deliver refreshable reports using Google Analytics data.



Unlike similar tools, Reporting Manager pulls data through an intermediary cloud platform called
 Analysis Engine
. This way, Reporting Manager is able to deliver processed data that avoids Google Analytics sampling limitations and comes formatted in ways convenient for reporting.



“By leveraging our cloud platform, Reporting Manager can take on the burden of data processing without impact on client systems,” said Jim Cain, CEO of Babbage Systems. “Using the power of Analysis Engine, refreshing regular reporting becomes an efficient, one-click event.”



In addition to data post-processing, Reporting Manager allows data to be pulled according to an organization’s fiscal calendar, a reporting convenience that allows marketers to report their results in a format that the rest of their organization uses and expects.



“These features not only make Reporting Manager the premier Excel Plugin for large enterprises, they make Google Analytics more viable as the primary source of truth for these companies.” said Cain.



Reporting Manager comes bundled with a single user account of Analysis Engine Reporting Edition, through which users can manage their connections and data export definitions in the cloud. In order to provide more robust reporting, the Reporting Edition of Analysis Engine also allows for easier upload of cost data to Google Analytics and is the only free solution offering fully automated Bing Ads data upload.



Reporting Manager is available free of charge, beginning today. Interested parties can register for a free copy of Reporting Manager at