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5 • POSTED ON July 27, 2005
Posted by ottawastart 
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The Ottawa Senators Hockey Club today announced details surrounding the launch of its 2005-06 NHL season. In conjunction with a new collective bargaining agreement and new rules for the upcoming season, the Senators unveiled a campaign that includes reduced season-ticket prices, reduced game-day tickets, bonus tickets, autographed jerseys and exclusive season-opening event.
The Ottawa Senators Hockey Club today
announced details surrounding the launch of its 2005-06 NHL season. In
conjunction with a new collective bargaining agreement and new rules
for the upcoming season, the Senators unveiled a campaign that includes
reduced season-ticket prices, reduced game-day tickets, bonus tickets,
autographed jerseys and exclusive season-opening event.
"Our fans have been anxiously awaiting for Senators hockey to return to
the nation's capital,"¯ said Senators president and chief executive
officer Roy Mlakar. "We, too, are just as excited to see our team
return to the ice Sept. 13 with the start of training camp. Follow that
with exciting pre-season games -- including one against Sidney Crosby
and the Pittsburgh Penguins at the Corel Centre -- leading up to our
season-opener in Toronto against the Maple Leafs on Wednesday, Oct. 5,
and then our exciting home-opening game at the Corel Centre Saturday,
Oct. 8.
"And to add to the on-ice excitement, we have many initiatives for the
upcoming season to reward our season-ticket holders and fans for their
loyalty and patience," added Mlakar.
Season-ticket holders initiatives
Major changes highlighted by the club included a two-year season-ticket
price freeze and a five per cent rebate on all 2005-06 season tickets.
The Senators have reduced the price of 1,550 lower bowl seats by as
much as 33 per cent. Season-ticket holders will also receive a free
player-autographed Senators replica jersey and more than 13,000
additional free tickets. And a special event is planned to introduce
the team at an exclusive show by Andre-Philippe Gagnon on Monday, Oct.
3, at the Corel Centre.
"Best of all, fans can take advantage of all this and more with
season-ticket packages starting as low as $20.30 (plus taxes) per
ticket,"¯ said Mlakar. Fans can purchase tickets with just a 10 per
cent deposit and have the option to pay for them over eight months.
Fans initiatives
All 500-plus Coca-Cola Zone game-day seats will be reduced in price by
28 per cent to just $12.82 per game (plus taxes). As well, there is a
reduction in price by an average of five per cent for the more than
8,000 other 300-level seats.
There will be an Opening Night Sweepstakes on Saturday, Oct. 8, when
fans will have a chance to win season tickets, opening-night tickets
for life and many more terrific prizes.
The Senators will designate three games early in the season as Welcome
Back Nights, when all single-game prices will be reduced by 50 per cent.
Community outreach initiatives
In addition to the many programs already offered to support young
hockey players in Hockey Country, the Senators have designated a number
of games as Minor Hockey Nights. On these dates, teams will be able to
purchase significantly discounted tickets to either attend games with
their team-mates or to re-sell the tickets at a higher amount for
fundraising. The total discount will amount up to $1 million over the
season.
"This year we wanted to mark our return in a more significant way for minor hockey in Hockey Country,"¯ said Mlakar.
Mlakar added that the fans will be seeing a lot more of the Senators
and players in the community during the upcoming months. "We are
looking forward to FanFest on Saturday, Sept. 17, with a free open
practice,"¯ he said. "There will also be an increase in school visits,
as part of our Scotiabank Read-to-Succeed program, and 20 minor hockey
teams that register to be part of our Team Hockey Country program can
win the chance to have a Senators player join them for their practice
right here in the Corel Centre."
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