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NUMBER CRUNCHING: Ottawa Fall 2014 Radio Ratings

The Fall 2014 radio ratings are out, and we’ve crunched the numbers to come up with some graphs to illustrate what people are listening to.  These numbers include the entire demographic - all ages, men and women.

(For all of the graphs below, each station is ranked by their share, defined as “the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio”. These numbers include all listeners ages 12 and up, Monday to Sunday from 5:00am to 1:00am, measured between September 1 and October 26, 2014. ( Full data is available here from Numeris (PDF), and you can find previous charts on our blog under the keyword " radio “.)

College/university stations aren’t listed here because they don’t participate in the ratings.

 

These were the top ten radio stations in Ottawa this fall.

** Call Letters **** Spring Rank **** Fall Rank **** Change **
CBC Radio 111-
Hot 89.932+1
580 CFRA23-1
Country 10164+2
CHEZ 10655-
Majic 10046-2
CBC Radio 297+2
Live 88.578-1
Kiss FM89-1
Jump1310+3

Here’s a chart showing the overall share percentage for all stations.

Radio ratings 2014

This graph shows trends over the past few ratings periods.

Radio ratings 2014

Here’s another way of visualizing the share that each station has in the market.

Radio ratings 2014

The top five stations in Ottawa command over 50% of the total audience.

Radio ratings 2014

Here’s a pie chart with CBC stations removed, leaving only commercial stations.

Radio ratings 2014

Here’s a comparison of Ottawa’s talk radio stations.

Radio ratings 2014

Bob FM, which recently switched to a country format, actually went up in the ratings this fall.  Both Hot and Jump both had big jumps while Kiss and Majic are down.

Radio ratings 2014

Meanwhile, Chez and Live both lost some of their share.  Dawg, which strictly speaking is blues, not rock, went up a bit.

Radio ratings 2014

Are there any data visualizations that you’d like to see?  Add a comment below and we’ll do our best to crunch the numbers.