New online media outlet to launch in Ottawa next month

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Photo by Robert Janelle.

A new digital news outlet for Ottawa is slated to launch in mid-February, run by a company with a history of successful online news startups across Ontario.

Village Media posted a job ad this week for the position of multimedia reporter for the forthcoming ottawamatters.com, as well as a second outlet to launch in the spring, kingstontoday.ca. The company already operates similar sites in other Ontario locales such as Sault Ste. Marie, Guelph and Barrie.

Village Media’s business model revolves around all-in local coverage, mostly with stories that don’t take much time to develop, with revenue made off local ad sales, according to j-source.ca.

“The approach so far has worked: the “core sites” of Village Media are profitable, but the company overall loses money through investing in new markets,” a j-source.ca profile said. “A site needs two to three years to garner enough of a footprint in a community to become profitable.”


OttawaStart Staff

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