Ottawa – The competitive radio scene in Ottawa continues to heat up after it was announced today that a broadcasting licence was awarded to the New ADHEL 99.9, a radio station that will only broadcast ads and Adele. The new AdHel 99.9 hit the airwaves yesterday morning with a completely music -free broadcast of ads bridged by popular Adele tunes.
Hoping to corner the ever increasing ad-market in Ottawa radio, AdHel 99.9 hopes to cash in on the popularity of ads and Adele in one fell swoop, using the popularity of the Grammy winning Adele to help promote their all-ad format. Vice President of Marketing at AdHel 99.99, Mark Gleberzon, hopes the new all-ad format will entice new listeners who are tired of listening to local radio stations playing pesky music all the time. “We feel AdHel 99.9 will offer a delightful mix of local ads and the ever so-popular Adele in a winning combination that will sure to please.” stated Gleberzon.
Using popular radio ads from Subway, Dilawri Automotive Group, and Sleep Country Canada, Gelberzon hopes the new all-ad format will make a splash on the airwaves and give listeners a chance to hear what a lot of people hope for: more ads. “We’ll have all the favourites including the five-dollar foot long Subway ad, The Nobody Deals Like Dilawri! jingle as well as a heavy rotation of the Frisby Tire Guy telling you what tires you should currently have on your car.” explained Gleberzon. “And all the ads will be bridged seamlessly with the undeniably enjoyable sounds of Adele, who is popular in her own right.” Gleberzon explained.
The New AdHel 99.9 kicks off their new daily broadcast each morning using a zippy morning show called the “Jingle Jam” with personalities “LocoLenny” and “The Hudge” from 6-9am. After the morning show the station switches to their all-ad format, with news on the hour, each hour. A special station kick-off event is planned for this Saturday where AdHel-99.9 will be live, on-location at The Brick in Kanata Centrum from 9am-noon with free coffee mugs being distributed.
This article originally appeared on the-o-dot and is republished here with permission.